Author Question: Billboard advertising is the major outdoor medium, accounting for nearly two-thirds of total OOH ... (Read 106 times)

future617RT · **on:** Jun 28, 2018

Billboard advertising is the major outdoor medium, accounting for nearly two-thirds of total OOH advertising expenditures.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The degree of honesty or trustworthiness of a source depends primarily on the audience's perception of the source's ______.
a. familiarity
b. intent
c. likability
d. power
e. attractiveness