It is important to persuade top managers that SMM can produce a ...

[rosent76]

It is important to persuade top managers that SMM can produce a real ROI.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Sponsorships of events represent an area that among all marcom activities may be the least ____ in terms of conducting research to determine if the sponsorship has achieved brand equity and financial objectives.
 a. used
  b. cluttered
  c. accountable
  d. useful
  e. effective

[Bsand8]

Answer to Question 1

True

Answer to Question 2

C

[rosent76]

TYSM

[dawsa925]

Thanks for the timely response, appreciate it