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Author Question: It is important to persuade top managers that SMM can produce a real ROI. a. True b. False Indicate ... (Read 64 times)

rosent76

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  • Posts: 516
on: Jun 28, 2018
It is important to persuade top managers that SMM can produce a real ROI.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Sponsorships of events represent an area that among all marcom activities may be the least ____ in terms of conducting research to determine if the sponsorship has achieved brand equity and financial objectives.
 a. used
  b. cluttered
  c. accountable
  d. useful
  e. effective


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Bsand8

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

C


rosent76

  • Member
  • Posts: 516
Reply 2 on: Jun 28, 2018
Excellent

matt95

  • Member
  • Posts: 317
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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