Author Question: It is important to persuade top managers that SMM can produce a real ROI. a. True b. False Indicate ... (Read 71 times)

rosent76 · **on:** Jun 28, 2018

It is important to persuade top managers that SMM can produce a real ROI.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Sponsorships of events represent an area that among all marcom activities may be the least ____ in terms of conducting research to determine if the sponsorship has achieved brand equity and financial objectives.
a. used
b. cluttered
c. accountable
d. useful
e. effective