Answer to Question 1
True
Answer to Question 2
The text points out that many of the tools are self-service and many are relatively low in cost. In addition, small businesses are likely already using some of the channels like email, and it is relatively easy to add a mobile option. They offer possibilities for localization and consequently reaching a target market in a highly-cost effective manner.
Examples include:
Mobilizing channels already in use like email and video
Making sure that social media channels are mobilized (usually an option provided by the platform)
Text messaging programs, often reminders or retention
QR codes, which are easy to do one's self. NFC tags can also be made on available platforms, although that seems less common at present.
Delivering coupons via platforms like Groupon and LivingSocial
Using location-based services like Foursquare to deliver promotions
Encouraging sharing, including mobile promotions.
Commissioning mobile apps. Mobile apps require skilled developers, not the forte of most small business people, and they can get a bit pricey, but it is a possibility.
Commissioning a mobile website. That, too, is not free, but both Google and Yahoo are encouraging small businesses that make use of directory services to go mobile, so you will probably see more of them doing it.
and probably others I haven't thought of. It is a substantial list, and to it needs to be added all the social media platforms, all of which can be mobilized rather easily.
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