Author Question: The number of people who create and distribute content on the Internet has not exhibited significant ... (Read 59 times)

Zulu123 · **on:** Jun 28, 2018

The number of people who create and distribute content on the Internet has not exhibited significant growth over the past few years.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Mobile marketing offers numerous opportunities to small businesses. Explain why that is true and give examples of specific technologies or tools that are within the reach of most small businesses.

mjenn52 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

True

Answer to Question 2

The text points out that many of the tools are self-service and many are relatively low in cost. In addition, small businesses are likely already using some of the channels like email, and it is relatively easy to add a mobile option. They offer possibilities for localization and consequently reaching a target market in a highly-cost effective manner.

Examples include:

Mobilizing channels already in use like email and video
Making sure that social media channels are mobilized (usually an option provided by the platform)
Text messaging programs, often reminders or retention
QR codes, which are easy to do one's self. NFC tags can also be made on available platforms, although that seems less common at present.
Delivering coupons via platforms like Groupon and LivingSocial
Using location-based services like Foursquare to deliver promotions
Encouraging sharing, including mobile promotions.
Commissioning mobile apps. Mobile apps require skilled developers, not the forte of most small business people, and they can get a bit pricey, but it is a possibility.
Commissioning a mobile website. That, too, is not free, but both Google and Yahoo are encouraging small businesses that make use of directory services to go mobile, so you will probably see more of them doing it.
and probably others I haven't thought of. It is a substantial list, and to it needs to be added all the social media platforms, all of which can be mobilized rather easily.