Author Question: Sponsorship involves two main activities: (1) an exchange between a sponsor such as a brand and a ... (Read 47 times)

kodithompson

  • Hero Member
  • *****
  • Posts: 566
Sponsorship involves two main activities: (1) an exchange between a sponsor such as a brand and a sponsee such as a sporting event whereby the latter receives a fee and the former obtains the right to associate itself with the activity sponsored, and (2) ____.
 a. involvement of all members of the sponsoring firm
  b. development of an event
  c. association with a worthy cause
  d. creation of an advertising campaign
  e. marketing of the association by the sponsor

Question 2

Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population. With respect to the representativeness of quota samples, it can thus be said that
 a. a quota sample may be very far off the mark with respect to other important characteristics likely to influence the result but which were not used as controls when selecting the sample.
  b. the fact that the distribution of the characteristic in the sample parallels the distribution in the population does not guarantee that the sample is representative.
  c. the quota assigned each field worker should exactly mirror the distribution of the control characteristic in the population.
  d. Both a and b are correct.
  e. a, b, and c are correct.



BAOCHAU2803

  • Sr. Member
  • ****
  • Posts: 316
Answer to Question 1

E

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

For a complete list of videos, visit our video library