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Author Question: The proportion of switchers drifting from low to high-quality brands when the latter is on deal is ... (Read 74 times)

ereecah

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on: Jun 28, 2018
The proportion of switchers drifting from low to high-quality brands when the latter is on deal is higher than the proportion moving in the other direction when a low-quality brand is on deal. This situation describes a switching behavior that is ____.
 a. asymmetric
  b. symmetric
  c. correlated
  d. elastic
  e. inelastic

Question 2

Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.


nicoleclaire22

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

Among the rules of thumb that researchers should keep in mind in developing bias-free questions are (1) use simple words, (2) avoid ambiguous words and questions, (3) avoid leading questions, (4) avoid unstated alternatives, (5) avoid assumed consequences, (6) avoid generalizations and estimates, and (7) avoid double-barreled questions.


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