The effects of promoting higher- and lower-quality brands are symmetric.
Indicate whether the statement is true or false
Question 2
Which of the following would NOT be an appropriate technique to use when asking sensitive questions?
a. Hide the question in a group of more innocuous questions
b. Alert the respondent by stating clearly that the subsequent question is of a sensitive nature
c. Phrase the question in terms of other people and how they may feel or act
d. Leave sensitive questions until the end of the questionnaire
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