Author Question: It is impossible to calculate the value of a fan on social media. a. True b. False Indicate whether ... (Read 219 times)

stephzh · **on:** Jun 28, 2018

It is impossible to calculate the value of a fan on social media.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Consumers do not need to be concerned about the privacy of their PII on social networks. Take a position on that statement and give reasons that support your position.

l.stuut · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

False

Answer to Question 2

Most experts would agree that consumers do need to be concerned. The degree of concern is another matter. A cynic would say that consumers should not post any informationcontent, images, whateverthat they do not want to be shared.

On the other hand, businesses can and do collect a great deal of data about the activities of consumers on social networks. While that data is not supposed to be shared with other businesses without opt-in permission there is a lot of concern about data leaks between corporate accounts and various apps. The Facebook campaign manager example in the Social CRM section of Chapter 11 showed that it is possible for companies to obtain, with permission, all the activity data that Facebook has stored on them.
It is also true that consumers share with one another and that could open their data to sharing that has been authorized, not by themselves, but by their friends.

The opportunities for businesses to obtain data are many. It is up to the consumer to ensure that there is no damaging data that can be obtained.