Author Question: Voice of the Customer (VOC) data are largely structured social media posts. a. True b. False ... (Read 134 times)

Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
Voice of the Customer (VOC) data are largely structured social media posts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

You are the marketing manager for a mail-order company that ships spices from all over the world to all over the world. Given a choice between access to a mailing list and access to a marketing database, which would you choose? What are the advantages of your choice? Be as specific as possible.



tennis14576

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

False

Answer to Question 2

A mailing list is simply a file of the names and addresses that your business could use in contacting current or prior customers. A marketing database has all of the information that would be on a mailing list, plus more. It can provide information about individuals' preferences and behavior patterns, collected directly from the customers. It allows you to give customers personalized attention. In addition, it can form the basis for an RFM (reach, frequency, and monetary) analysis. This allows you to target your most profitable customers with special promotions and personal attention.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

For a complete list of videos, visit our video library