Author Question: Retailers are able to charge slotting allowances and get away with it because ____. a. channel power ... (Read 48 times)

Bernana · **on:** Jun 28, 2018

Retailers are able to charge slotting allowances and get away with it because ____.
a. channel power has shifted toward retailers
b. manufactures are introducing thousands of new products each year and some are trivial variants of existing brands
c. many manufacturers compete for limited retail shelf space
d. retailers use slotting allowances to augment thin retail margins
e. All of these answers are correct.

Question 2

Observation forms are generally easier to construct because
a. they need not follow a logical pattern.
b. they rely on observer judgment to determine response categories.
c. response categories need not be exhaustive.
d. the question and the way it is asked will not influence the respondent's actions.
e. response categories need not be multichotomous in nature.