Many grocery retailers find it easy to rationalize slotting allowances on the grounds that their net profit margins in selling groceries are minuscule (typically ____ percent) and that slotting allowances enable them to earn returns comparable to those earned by manufacturers.
a. less than one
b. 1.0-1.5
c. 2.0-2.5
d. 3.0-3.5
e. 4.0-4.5
Question 2
Which of the following about observational forms is FALSE?
a. When using observational forms, interviewer/observer bias may still be a problem.
b. When constructing an observational form, it is best to loosely define what is to be observed so the observer is free to react to each individual situation.
c. One of the most critical things in designing an observational form is to determine which aspects of the behavior are relevant.
d. A paper-and-pencil observation form assessing purchasing behavior should parallel the logical sequence of the purchase act.
e. All of these are true.
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