Author Question: Dayton's Department Stores featured a manufacturer's brand in their advertisements. Dayton's would ... (Read 56 times)

jessicacav · **on:** Jun 28, 2018

Dayton's Department Stores featured a manufacturer's brand in their advertisements. Dayton's would have received a(n) ____ from the manufacturer.
a. off-invoice allowance
b. bill-back allowance
c. spiff
d. exit fee
e. slotting allowance

Question 2

A pretest of the questionnaire is useful for all of the following reasons EXCEPT
a. to assess individual questions.
b. to assess sequence of questions.
c. to determine interviewer problems with questions.
d. to determine if data collected are suitable for analysis.
e. a pretest is useful for all of the above reasons.