Author Question: Retailers receive a(n) _____ for featuring the manufacturer's brand in advertisements or for ... (Read 59 times)

Mr3Hunna · **on:** Jun 29, 2018

Retailers receive a(n) _____ for featuring the manufacturer's brand in advertisements or for providing special displays.
a. exit fee
b. spiff
c. slotting allowance
d. bill-back allowance
e. off-invoice allowance

Question 2

Marketers can enhance the consumers' opportunity to reduce processing time by _____.
a. appealing to hedonic needs
b. heightening ad complexity
c. repeating brand information
d. creating gestalt processing
e. employing verbal framing