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Author Question: Retailers receive a(n) _____ for featuring the manufacturer's brand in advertisements or for ... (Read 27 times)

Mr3Hunna

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on: Jun 29, 2018
Retailers receive a(n) _____ for featuring the manufacturer's brand in advertisements or for providing special displays.
 a. exit fee
  b. spiff
  c. slotting allowance
  d. bill-back allowance
  e. off-invoice allowance

Question 2

Marketers can enhance the consumers' opportunity to reduce processing time by _____.
 a. appealing to hedonic needs
  b. heightening ad complexity
  c. repeating brand information
  d. creating gestalt processing
  e. employing verbal framing


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momo1250

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


Mr3Hunna

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

robbielu01

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Reply 3 on: Yesterday
Wow, this really help

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