Author Question: Businesses have enthusiastically adopted the internet for marketing for the following: a. attracting ... (Read 33 times)

abern · **on:** Jun 28, 2018

Businesses have enthusiastically adopted the internet for marketing for the following:
a. attracting new customers.
b. customer retention.
c. customer conversion.
d. All of these are correct.

Question 2

Which of the following is a true statement about Internet metrics?
a. Hit counters provide useful data about the characteristics of the audience that visits a site.
b. Usability testing assess how well the site works from the customer's perspective.
c. Marketers and IT technicians are both direct users of website performance statistics.