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Author Question: Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this ... (Read 16 times)

Evvie72

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on: Jun 28, 2018
Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this advertising medium may have value for ____.
 a. packaged-goods manufacturers
  b. business-to-business marketers
  c. local retailers
  d. service firms
  e. clothing manufacturers

Question 2

Which of the following is FALSE?
 a. Interval scales allow researchers to compare the absolute magnitude of numbers.
  b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
  c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many of the constructs used in marketing even possess this property.
  d. Both a and b are correct.
  e. a, b, and c are correct.


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soda0602

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


Evvie72

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

Jsherida

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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