The zero-scale value found when measuring marketing variables ...

[jake]

The zero-scale value found when measuring marketing variables typically represents
 a. the ordinal nature of the variable.
  b. an absolute lack of an attribute.
  c. the logical existence of a natural zero point.
  d. a point of absolute zero magnitude.
  e. a point of indifference to which the value zero is arbitrarily attached.

Question 2

Overstock.com's success on the web stems from:
 a. the level of satisfaction with the customer experience on the site.
  b. its multichannel approach.
  c. both of the above.

[jessofishing]

Answer to Question 1

e

Answer to Question 2

C

[jake]

TYSM

[Kedrick2014]

Gracias!