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Author Question: The zero-scale value found when measuring marketing variables typically represents a. the ordinal ... (Read 165 times)

jake

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The zero-scale value found when measuring marketing variables typically represents
 a. the ordinal nature of the variable.
  b. an absolute lack of an attribute.
  c. the logical existence of a natural zero point.
  d. a point of absolute zero magnitude.
  e. a point of indifference to which the value zero is arbitrarily attached.

Question 2

Overstock.com's success on the web stems from:
 a. the level of satisfaction with the customer experience on the site.
  b. its multichannel approach.
  c. both of the above.



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jessofishing

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Answer to Question 1

e

Answer to Question 2

C




jake

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Reply 2 on: Jun 28, 2018
Gracias!


carojassy25

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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