Author Question: The zero-scale value found when measuring marketing variables typically represents a. the ordinal ... (Read 65 times)

jake · **on:** Jun 28, 2018

The zero-scale value found when measuring marketing variables typically represents
a. the ordinal nature of the variable.
b. an absolute lack of an attribute.
c. the logical existence of a natural zero point.
d. a point of absolute zero magnitude.
e. a point of indifference to which the value zero is arbitrarily attached.

Question 2

Overstock.com's success on the web stems from:
a. the level of satisfaction with the customer experience on the site.
b. its multichannel approach.
c. both of the above.