Why is it doubtful that blogs represent a major advertising opportunity?
a. The blogosphere is regulated by the Federal Trade Commission and currently does not allow commercial advertisers to participate.
b. The blogosphere is regulated by the Federal Communications Commission and currently does not allow commercial advertisers to participate.
c. It is too expensive.
d. Advertising is often perceived as less than fully objective and is seen by many as an intrusion.
e. Not enough consumers participate in blogging to make it economical for advertisers.
Question 2
Which of the following is(are) permissible measure(s) of central tendency with ordinal scales?
a. Arithmetic mean, median, and mode
b. Geometric and harmonic means
c. Median and mode
d. Arithmetic mean and median
e. Arithmetic mean
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