Author Question: Interstitials are ads that appear in a separate window that materializes on the screen seemingly out ... (Read 22 times)

lindiwe · **on:** Jun 28, 2018

Interstitials are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.

Indicate whether the statement is true or false

Question 2

John was stopped at the local shopping centers and asked if he would be willing to participate in a research study. Because John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and shown four new advertisements and asked various questions related to the ads. This type of technique is called?
a. Person-on-the-street interview
b. Mall-intercept interview
c. Drop-off survey
d. Ad recall interview
e. None of these are correct.