Answer to Question 1
Activities students might include:
A lot of people say they check their mobile phone first thing when they wake up, although that's a subject discussed in more detail in Ch. 16.
Facebookmight Like a brand, receive a promotion from a liked brand, receive a share from his network with information about a brand; might see a Facebook ad while there (Ch. 6) and more.
LinkedInmight include work on personal profile/brand on LI or VisualCV or some other site on the grounds; is business related if not a specific brand. The person might be contacted by a recruiter on one of these sites. When the sale of SlideShare goes in it is easy to assume that a lot more corporate presentations will be promoted on LinkedIn.
Twittersee a promotion in a tweet; get a link to a marketing event; get a link to content about a brand/a new posting on a followed brand website
Pinterest or Flickr or Instagramsee brand images, slideshows posted by brands
YouTubeget links to new videos posted there; see results from followed brand channels when he signs on to YouTube
Emailmight include a coupon, from Groupon, perhaps. Email newsletters with useful content and offers.
Uses mobile search (also discussed in detail in Ch. 16) to find a restaurant or bar for the evening
Friends check in from a venue on Foursquare or other location-based services (also covered in Ch. 16).
And so it goes. Just hold the scenario to brand interaction, not communications with friends and family; although some, like checking in on Foursquare blur the line. Which, in the end, may be why social media can be so effective.
Answer to Question 2
E