Write a brief scenario that highlights ways in which a person ...

[mspears3]

Write a brief scenario that highlights ways in which a person might interact with various brands in the course of social network activity during a day.

Question 2

Joe has an identification card that he presents at the grocery store checkout on every shopping occasion. He is taking part in ____.
 a. the Hawthorne Experiment
  b. the TRACE Method
  c. the Emotional Measurement System
  d. ACNielsen's SCANTRACK
  e. IRI's BehaviorScan

[KKcool]

Answer to Question 1

Activities students might include:

 A lot of people say they check their mobile phone first thing when they wake up, although that's a subject discussed in more detail in Ch. 16.
 Facebookmight Like a brand, receive a promotion from a liked brand, receive a share from his network with information about a brand; might see a Facebook ad while there (Ch. 6) and more.
 LinkedInmight include work on personal profile/brand on LI or VisualCV or some other site on the grounds; is business related if not a specific brand. The person might be contacted by a recruiter on one of these sites. When the sale of SlideShare goes in it is easy to assume that a lot more corporate presentations will be promoted on LinkedIn.
 Twittersee a promotion in a tweet; get a link to a marketing event; get a link to content about a brand/a new posting on a followed brand website
 Pinterest or Flickr or Instagramsee brand images, slideshows posted by brands
 YouTubeget links to new videos posted there; see results from followed brand channels when he signs on to YouTube
 Emailmight include a coupon, from Groupon, perhaps. Email newsletters with useful content and offers.
 Uses mobile search (also discussed in detail in Ch. 16) to find a restaurant or bar for the evening
 Friends check in from a venue on Foursquare or other location-based services (also covered in Ch. 16).

And so it goes. Just hold the scenario to brand interaction, not communications with friends and family; although some, like checking in on Foursquare blur the line. Which, in the end, may be why social media can be so effective.

Answer to Question 2

E