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Author Question: ________ includes the kind of ad targeting that relies on anonymous data profiles based on user ... (Read 78 times)

berenicecastro

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on: Jun 28, 2018
________ includes the kind of ad targeting that relies on anonymous data profiles based on user activities.
 a. Behavioral advertising
  b. Lifestyle advertising
  c. Contextual advertising

Question 2

There is some evidence that a matchup between endorser and audience similarity is especially important when the product or service in question is one where audience members are ____ in terms of their taste and attribute preferences.
 a. homogeneous
  b. heterogeneous
  c. indifferent
  d. in agreement
  e. apathetic


nmyers

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

B


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