When an information source, such as an endorser, is perceived as ...

[cool]

When an information source, such as an endorser, is perceived as credible, audience attitudes are changed through a psychological process called ____.
 a. TEARS
  b. externalization
  c. internalization
  d. identification
  e. affect referral

Question 2

Video can be considered both a channel of communications and a marketing tool.
 
 Indicate whether the statement is true or false

[mmpiza]

Answer to Question 1

C

Answer to Question 2

T