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Author Question: When an information source, such as an endorser, is perceived as credible, audience attitudes are ... (Read 83 times)

cool

  • Hero Member
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on: Jun 28, 2018
When an information source, such as an endorser, is perceived as credible, audience attitudes are changed through a psychological process called ____.
 a. TEARS
  b. externalization
  c. internalization
  d. identification
  e. affect referral

Question 2

Video can be considered both a channel of communications and a marketing tool.
 
 Indicate whether the statement is true or false


mmpiza

  • Sr. Member
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  • Posts: 354
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

T


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