This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Discuss how two magazine advertisements for the same product would be different if one is based on ... (Read 30 times)

CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
on: Jun 28, 2018
Discuss how two magazine advertisements for the same product would be different if one is based on the CPM perspective of consumer information processing and the other is based on the HEM perspective.

Question 2

A proprietary system is usually not sold or licensed.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hollysheppard095

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 28, 2018
Answer to Question 1

From a consumer-processing perspective (CPM), information processing and choice are seen as rational, cognitive, systematic, and reasoned. Thus, a magazine ad based on this perspective would most likely contain copy with reasons why a consumer should purchase this product. The hedonic, experiential perspective (HEM), on the other hand, views consumer processing of marcom messages and behavior as driven by emotions in pursuit of fun, fantasies, and feelings. A magazine ad based on this perspective could very likely not even contain any copy touting the brand's attributes or benefits, but rather it would contain images that appeal to emotion and fantasy.

Answer to Question 2

F


CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
Reply #2 on: Jun 28, 2018
Correct answers!


hollysheppard095

  • Sr. Member
  • ****
  • Posts: 339
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

wild discuss fish wild discuss fish
Evidence-based practice: skin assessment Evidence-based practice: skin assessment
Milestones of Gross Motor Development in Infancy Age ranges provided are for 90% of American infant Milestones of Gross Motor Development in Infancy Age ranges provided are for 90% of American infant
Students rated their grandparents on a scale from 1 to 4 based on emotional closeness, time spent ... Students rated their grandparents on a scale from 1 to 4 based on emotional closeness, time spent ...
Holland’s six basic types of people based on vocational interests (attitudes, abilities, and ... Holland’s six basic types of people based on vocational interests (attitudes, abilities, and ...
Cladogram Based On DNA Sequence Cladogram Based On DNA Sequence
Video: How a Urinalysis is Performed

For a complete list of videos, visit our video library