Comsopolitans, Boomtown Singles, and Shotguns and Pickups are examples of the 66 segments used in which of the following systems?
a. Dun & Bradstreet global commercial database
b. Standard Industrial Classification system
c. Nielsen's PRIZM system
d. NAICS
e. Arbiton rating system
Question 2
P-O-P refers to materials used in the retail setting to attract shoppers attention to ones product, convey primary product benefits, or highlight pricing information.
Indicate whether the statement is true or false