Author Question: The value of linking data from several contexts (e.g., omni-channel transactional data) is that it ... (Read 68 times)

lracut11 · **on:** Jun 28, 2018

The value of linking data from several contexts (e.g., omni-channel transactional data) is that it can provide
a. big data sets for analysis.
b. a complete view of in-store purchasing behavior.
c. a complete view of online purchasing behavior.
d. location mapping data.
e. a 360-degree view of purchasing patterns.

Question 2

A problem with direct marketing is that consumers are concerned that personal information is being gathered and exchanged between businesses.

Indicate whether the statement is true or false