The value of linking data from several contexts (e.g., ...

[lracut11]

The value of linking data from several contexts (e.g., omni-channel transactional data) is that it can provide
 a. big data sets for analysis.
  b. a complete view of in-store purchasing behavior.
  c. a complete view of online purchasing behavior.
  d. location mapping data.
  e. a 360-degree view of purchasing patterns.

Question 2

A problem with direct marketing is that consumers are concerned that personal information is being gathered and exchanged between businesses.
 
 Indicate whether the statement is true or false

[Swizqar]

Answer to Question 1

e

Answer to Question 2

T

[lracut11]

Wow, this really help

[Sarahjh]

Thanks for the timely response, appreciate it