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Author Question: Harvey is a brand manager for a national brand of soft drinks. He is making the implementation ... (Read 128 times)

future617RT

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on: Jun 28, 2018
Harvey is a brand manager for a national brand of soft drinks. He is making the implementation decisions in the marcom decision process, and he wants a marcom tool that is most capable of directly affecting consumer behavior. Which tool should he use?
 a. advertising
  b. sales promotion
  c. publicity
  d. events
  e. point-of-purchase display

Question 2

Exploratory studies are very inflexible with regard to methods.
 a. True
  b. False
 Indicate whether the statement is true or false


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elizabethrperez

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

False


future617RT

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Reply 2 on: Jun 28, 2018
Gracias!

brbarasa

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Reply 3 on: Yesterday
Excellent

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