Author Question: Benefits of focus groups include a. ideas that can drop out of the blue. b. snowballing ideas. c. ... (Read 83 times)

karen · **on:** Jun 28, 2018

Benefits of focus groups include
a. ideas that can drop out of the blue.
b. snowballing ideas.
c. more spontaneous responses than in one-on-one interviews.
d. easy interpretation of responses.
e. All of these choices are correct.

Question 2

The world marketplace seems to be shifting toward conditions that increase the likelihood of globalized campaigns. Which of the following is not a trend that will encourage this move?
a. Younger audiences seem to be becoming more and more similar.
b. Local values are becoming less important in the success or failure of a campaign.
c. Global communications are making viewers more similar to each other.
d. Demographic trends in many countries seem to be mirroring those in the United States.