Author Question: Enduring beliefs about what is important to the members of a culture are a. rituals. c. attitudes. ... (Read 50 times)

Coya19@aol.com · **on:** Jun 28, 2018

Enduring beliefs about what is important to the members of a culture are
a. rituals. c. attitudes.
b. customs. d. values.

Question 2

The idea of surrounding the customer or prospect with a brand's marcom messages, or that a brand's touch points should be everywhere the target audience is, is known as:
a. consumer-oriented marketing
b. the media-neutral approach
c. 360-degree branding
d. the rotation principle
e. event marketing