Author Question: Cultural values are enduring beliefs about what is important to the members of a culture, which also ... (Read 83 times)

vinney12 · **on:** Jun 28, 2018

Cultural values are enduring beliefs about what is important to the members of a culture, which also has important effects on advertising.

Indicate whether the statement is true or false

Question 2

Which term is preferred by most marketing practitioners to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices?
a. marketing promotion
b. promotion
c. sales promotion
d. marketing communications
e. integrated marketing communications