« previous next »

Author Question: Which of the following terms is used to mean any message medium capable of reaching target customers ... (Read 61 times)

sheilaspns

  • Hero Member
  • *****
  • Posts: 567
on: Jun 28, 2018
Which of the following terms is used to mean any message medium capable of reaching target customers and presenting the brand in a favorable light?
 a. touch point
  b. contact
  c. intersection
  d. touch point and contact
  e. touch point, contact, and intersection

Question 2

A decision problem is the problem/opportunity as seen by a manager.
 a. True
  b. False
 Indicate whether the statement is true or false


jlaineee

  • Sr. Member
  • ****
  • Posts: 380
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Reaching out for food on a garden bird feeder. Squirrels can rotate their hind feet, allowing them t Reaching out for food on a garden bird feeder. Squirrels can rotate their hind feet, allowing them t
Establishing a caring and trusting relationship helps the client come to terms with a terminal illne Establishing a caring and trusting relationship helps the client come to terms with a terminal illne
Stars and the Interstellar Medium Stars and the Interstellar Medium
Shadowing a Message That Switches Ears Shadowing a Message That Switches Ears
Cranial nerves and their target regions. (Sensory nerves are shown in blue; motor nerves, in red.) Cranial nerves and their target regions. (Sensory nerves are shown in blue; motor nerves, in red.)
expiremntal psychology and its terms expiremntal psychology and its terms
Video: Non-specific disease resistance mechanisms & Skin's defense barriers

For a complete list of videos, visit our video library