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Author Question: Which of the following terms is used to mean any message medium capable of reaching target customers ... (Read 22 times)

sheilaspns

  • Hero Member
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  • Posts: 567
on: Jun 28, 2018
Which of the following terms is used to mean any message medium capable of reaching target customers and presenting the brand in a favorable light?
 a. touch point
  b. contact
  c. intersection
  d. touch point and contact
  e. touch point, contact, and intersection

Question 2

A decision problem is the problem/opportunity as seen by a manager.
 a. True
  b. False
 Indicate whether the statement is true or false


jlaineee

  • Sr. Member
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  • Posts: 380
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


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