Author Question: A company decides to expand distribution of its brand of spaghetti sauce to several foreign markets. ... (Read 39 times)

ashley · **on:** Jun 28, 2018

A company decides to expand distribution of its brand of spaghetti sauce to several foreign markets. Optimally, market research should
a. emphasize the use of secondary sources.
b. be performed in each country the company is expanding into.
c. be performed until there appear to be consistent results between countries.
d. emphasize the use of self-reference criteria.

Question 2

Which approach will best serve the customers' information needs and motivate them to purchase the brand?
a. inside-out
b. outside-in
c. top-down
d. bottom-up
e. combination