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Author Question: The terms touch point and contact are used interchangeably to mean any message medium capable of ... (Read 40 times)

fagboi

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on: Jun 28, 2018
The terms touch point and contact are used interchangeably to mean any message medium capable of reaching target customers and presenting the brand in a favorable light.
 
 Indicate whether the statement is true or false

Question 2

A marketing researcher is meeting with a manager who has identified a problem. During the initial meeting, the researcher asks, Why do you think this situation has occurred? How many times is it recommended for the researcher to ask why to dive deeper into possible causes of the problem?
 a. Two
  b. Five
  c. Three
  d. One
  e. Four


Athena23

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

b


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fagboi

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Reply #2 on: Jun 28, 2018
Correct answers!


Athena23

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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