Author Question: The IMC approach uses the inside-out approach in identifying communication vehicles. Indicate ... (Read 112 times)

ss2343 · **on:** Jun 28, 2018

The IMC approach uses the inside-out approach in identifying communication vehicles.

Indicate whether the statement is true or false

Question 2

Which of the following is NOT one of the six steps in problem definition identified in Chapter 3?
a. State the manager's decision problem
b. Prepare research request agreement
c. Secure funding
d. Meet with client
e. Clarify the problem/opportunity