Author Question: When critics argue that advertising is superficial, the main criticism is that a. there is too much ... (Read 74 times)

schs14

  • Hero Member
  • *****
  • Posts: 569
When critics argue that advertising is superficial, the main criticism is that
 a. there is too much product information for consumers to process.
  b. the product performance information is too complex to understand.
  c. ads do not contain enough information on functional features and performance results.
  d. when ads highlight the emotionally satisfying features of products they ignore value

Question 2

According to a recent study, integrated marketing communications is seldom employed by business-to-business marketers.
 
 Indicate whether the statement is true or false



reelove4eva

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

C

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

For a complete list of videos, visit our video library