Author Question: When critics argue that advertising is superficial, the main criticism is that a. there is too much ... (Read 72 times)

schs14

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When critics argue that advertising is superficial, the main criticism is that
 a. there is too much product information for consumers to process.
  b. the product performance information is too complex to understand.
  c. ads do not contain enough information on functional features and performance results.
  d. when ads highlight the emotionally satisfying features of products they ignore value

Question 2

According to a recent study, integrated marketing communications is seldom employed by business-to-business marketers.
 
 Indicate whether the statement is true or false



reelove4eva

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Answer to Question 1

C

Answer to Question 2

F



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