Author Question: When critics argue that advertising is superficial, the main criticism is that a. there is too much ... (Read 31 times)

schs14 · **on:** Jun 28, 2018

When critics argue that advertising is superficial, the main criticism is that
a. there is too much product information for consumers to process.
b. the product performance information is too complex to understand.
c. ads do not contain enough information on functional features and performance results.
d. when ads highlight the emotionally satisfying features of products they ignore value

Question 2

According to a recent study, integrated marketing communications is seldom employed by business-to-business marketers.

Indicate whether the statement is true or false

reelove4eva · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

C

Answer to Question 2

F

Author Question: When critics argue that advertising is superficial, the main criticism is that a. there is too much ... (Read 31 times)

schs14

When critics argue that advertising is superficial, the main criticism is that a. there is too much ...

reelove4eva

When critics argue that advertising is superficial, the main criticism is that a. there is too much ...

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