Author Question: A subset of brands from a particular product category that becomes the focal point of a consumer's ... (Read 107 times)

TFauchery · **on:** Jun 28, 2018

A subset of brands from a particular product category that becomes the focal point of a consumer's evaluation is a(n)
a. evaluative set. c. brand focus set.
b. consideration set. d. cognition set.

Question 2

The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewhat alarmed, this manager directed the marketing staff to construct and administer a customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?
a. Data Capture
b. Research Configuration
c. Information Reporting
d. Problem Definition
e. Data Analysis