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Author Question: A subset of brands from a particular product category that becomes the focal point of a consumer's ... (Read 104 times)

TFauchery

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on: Jun 28, 2018
A subset of brands from a particular product category that becomes the focal point of a consumer's evaluation is a(n)
 a. evaluative set. c. brand focus set.
  b. consideration set. d. cognition set.

Question 2

The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewhat alarmed, this manager directed the marketing staff to construct and administer a customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis


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canderson530

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

d


TFauchery

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

billybob123

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Reply 3 on: Yesterday
Wow, this really help

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