Author Question: Consumer behavior includes a. systematic ways in which consumers go about obtaining products and ... (Read 90 times)

jenna1 · **on:** Jun 28, 2018

Consumer behavior includes
a. systematic ways in which consumers go about obtaining products and services.
b. consumers as active interpreters of the meanings of objects and advertising
c. consumers as members of cultures and communities that affect their responses to ads
d. all of these.

Question 2

Much of the data that marketing managers need to make routine decisions may already exist inside a company's databases and is accessible through the company's
a. corporate intranet.
b. decision support system.
c. social media networks.
d. legacy mainframe applications.
e. accounting spreadsheets.