Author Question: In order to appeal to a wide, diversified group of consumers, a consumer products company ... (Read 159 times)

saraeharris · **on:** Jul 14, 2018

In order to appeal to a wide, diversified group of consumers, a consumer products company manufactures a variety of deodorants--scented, unscented, for men, for women, clinical strength, spray, and stick. What type of value does this represent?
A) Right price
B) Right place
C) Right time
D) Right product
E) Right promotion

Question 2

The recognition that business activities affect society, and the consideration of that impact when making business decisions is referred to as:
A) business ethics.
B) corporate ethics.
C) code of ethics.
D) community responsibility.
E) social responsibility.