When Mobil positioned itself as the Friendly Serve station, it had a number of good reasons for the selection of its target market. Which one of the following is not one of them?
a. The segment spent the largest amount of money at service stations.
b. Mobil had the resources to provide the service that it promised.
c. The segment was growing.
d. The segment had the greatest number of people in it.
Question 2
Which of the following is NOT a common activity of a marketing research department?
a. Determining the most efficient production sequences for a plant
b. Identifying the most effective type of ad from several alternatives
c. Assessing the impact(s) of changes in the marketing mix for a good marketing promotion
d. Establishing sales territory quotas
e. Both c and d are uncommon activities of the marketing research department.
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