« previous next »

Author Question: When Mobil positioned itself as the Friendly Serve station, it had a number of good reasons for the ... (Read 12 times)

krzymel

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When Mobil positioned itself as the Friendly Serve station, it had a number of good reasons for the selection of its target market. Which one of the following is not one of them?
 a. The segment spent the largest amount of money at service stations.
  b. Mobil had the resources to provide the service that it promised.
  c. The segment was growing.
  d. The segment had the greatest number of people in it.

Question 2

Which of the following is NOT a common activity of a marketing research department?
 a. Determining the most efficient production sequences for a plant
  b. Identifying the most effective type of ad from several alternatives
  c. Assessing the impact(s) of changes in the marketing mix for a good marketing promotion
  d. Establishing sales territory quotas
  e. Both c and d are uncommon activities of the marketing research department.


beccamahon

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Model of a sequential study in which two cohorts were followed beginning at age 20. One cohort was f Model of a sequential study in which two cohorts were followed beginning at age 20. One cohort was f
Good body mechanics for sitting on chair while performing massage. A. Sit with back and head in ... Good body mechanics for sitting on chair while performing massage. A. Sit with back and head in ...
The science-based DRIs serve as the basis for information The science-based DRIs serve as the basis for information
Prevalence of good health in Canadians aged 65 years and older Prevalence of good health in Canadians aged 65 years and older
Number of Chromosomes in Selected Organisms Number of Chromosomes in Selected Organisms
Copy-number variants Copy-number variants
Video: Asthma Treatment

For a complete list of videos, visit our video library