This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As marketing manager for a large company that publishes magazines, you have been put in charge of ... (Read 66 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for woopies, or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use
 a. usage pattern segmentation. c. geodemographic segmentation.
  b. demographic segmentation. d. psychographic segmentation.

Question 2

Which of the following skills are needed as a senior-level marketing researcher?
 a. Statistical
  b. Financial
  c. Planning
  d. Verbal communication
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pami445

  • Sr. Member
  • ****
  • Posts: 303
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


jwb375

  • Member
  • Posts: 540
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

lindahyatt42

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Mosaic of Charge-Coupled Devices Mosaic of Charge-Coupled Devices
The digestive system: functions of the small intestine and large intestine (colon) The digestive system: functions of the small intestine and large intestine (colon)
The proboscis monkey demonstrates that large gut size contributes to a lower EQ. The proboscis monkey demonstrates that large gut size contributes to a lower EQ.
The large intestine. The large intestine.
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
A company spends $117 500 today and has positive cash inflows of $34 000 for each of the next 6 ... A company spends $117 500 today and has positive cash inflows of $34 000 for each of the next 6 ...
Video: Darwin's Observation (Fossils, Galapagos Islands & Africa ) and Natural Selection (Adaptive Traits)

For a complete list of videos, visit our video library