A brand's value proposition is a statement of the benefits of the ...

[B]

A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and includes functional, emotional, and self-expressive benefits.
 
 Indicate whether the statement is true or false

Question 2

________ marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix.
 a. Planning
  b. Decision-making
  c. Problem-solving
  d. Performance-monitoring
  e. Control

[yasmina]

Answer to Question 1

F

Answer to Question 2

c

[B]

Thank you

[yasmina]

Happy to help you