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Author Question: Market segmentation is a. breaking down a large, heterogeneous market into submarkets that are more ... (Read 86 times)

schs14

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on: Jun 28, 2018
Market segmentation is
 a. breaking down a large, heterogeneous market into submarkets that are more homogeneous.
  b. aggregating small, homogeneous submarkets into a large, homogeneous market.
  c. creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands.
  d. identifying a competitive niche the brand will occupy.

Question 2

Which of the following is NOT an element of the marketing mix?
 a. Product c. People
  b. Price d. Distribution


djpooyouma

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

C


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