You are product manager for a company that manufactures copy ...

[brutforce]

You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely
 a. ignore not-for-profit businesses.
  b. use consumer advertising to reach as many people as possible.
  c. eliminate government organizations as a potential target market.
  d. use both personal selling and advertising.

Question 2

You have been asked to analyze advertising industry expenditures by target market. You want to start with the market that is most often targeted by advertisers. You begin by looking at
 a. household consumers. c. professionals.
  b. government employees. d. members of trade channels.

[jharrington11]

Answer to Question 1

D

Answer to Question 2

A

[brutforce]

Correct answers!

[jharrington11]

Great! Please up vote