Author Question: Honda purchases a 30-second television commercial on ESPN to run in a telecast of an NCAA men's ... (Read 18 times)

tnt_battle · **on:** Jun 28, 2018

Honda purchases a 30-second television commercial on ESPN to run in a telecast of an NCAA men's basketball game. The commercial touts the reliability of Honda and its new 100,000 mile manufacture warranty. This advertising for Honda is all the following except:
a. paid for. c. an attempt to create needs.
b. mass-mediated. d. a communication.

Question 2

Which of the following is an accurate description of advertising?
a. Advertising plays a pivotal role in world commerce.
b. Advertising is a big part of our language and culture.
c. Advertising reflects the way we think about things and see ourselves.
d. All of these are accurate descriptions of advertising.